BOLD SERIES International Experience – Use of Data Analytics in Research

The speaker presented an overview of La Trobe University’s business programs, highlighting undergraduate and postgraduate courses, including double degrees and specializations. He emphasized the importance of data analytics and AI in research, discussing the evolution of research methods and the benefits of data-driven approaches. The speaker also shared real-world examples of data analytics applications in business, such as consumer behavior analysis, supply chain risk detection, and sentiment analysis from social media. He concluded by outlining the steps involved in conducting academic research, from literature review to data analysis and interpretation.